Alister McGrath on Responsible Apologetics

Responsible apologetics is based on a knowledge of both the gospel and its audience. People have different reasons for not being Christians. They offer different points of contact for the gospel. An apologetics that is insensitive to human individuality and the variety of situations in which people find themselves is going to get nowhere--fast.

Alister McGrath, Intellectuals Don't Need God & Other Modern Myths: Building Bridges To Faith Through Apologetics